W-A-R, Inc. has been specializing in customer relation and retention products for over 21 years. We are a database management company that delivers the job most sales people won't! When the company was formed in 1988, we primarily catered to the automobile industry. Today, with the ability to team up with such names as American Express, VISA, Rand McNally, Long Grove Confectionary and other quality companies, we have expanded our services to financial, mortgage, various salons, realtors & numerous other professions. With our "hands off" approach to database management/customer relations – you can leave the follow up work to us and allow your sales force to do what they do best - keep selling!

We all know that the secret to being successful is simple – let your customers know you appreciate them. W-A-R, Inc. will put together a personalized/customized client follow-up, retention, appreciation or loyalty/rewards program that fits your needs. W-A-R, Inc. believes in creating customer loyalty and maintaining customer relations, thus: Creating and Maintaining a "Completely Satisfied" Customer.

It is said that everyone knows at least 250 other people. Let your happy customers do the talking! The best advertising in the world is your customers bragging about you to others. Word of mouth is the only promotional method that is of consumers, by consumers, and for consumers. Let us help you turn your customers into advocates for your company!

Don’t let your competition get your customers!!


  • Database Management
    We will manage your database anyway you desire; daily, weekly, monthly, quarterly, semi-annual, or annual mailings.
  • Customized Atlases
    We have teamed up with Rand McNally to provide customized atlases.
  • Direct Target Marketing
    Target specific segments of your customer database with sales or special events.
  • Loyalty/Rewards & Customer Appreciation
    Provide your customers with a personalized key fob or PVC card (bar-coded for easy check in/out)!


  • Automobile Dealerships
    CSI/SSI Derived - we'll do the work your sales force won't! Pre-Survey Letters get sent to customer immediately.
  • Realtors
    Providing such services as personalized database management and gift boxes.
  • Financial or Mortgage Companies
    Providing such services as personalized database management and gift boxes.
  • Other Businesses
    Depending on the type of clientele you have, we can put together any type of customer appreciation program you are looking for.